For B2B tech and services founders · £5–100M revenue

Build your business to a 7-9 figure exit.

Book 30 minutes. We'll show you exactly what your business is really worth, what the right buyers would pay, and how to get there.

Book A Call Now →
30 minutes · Confidential · No obligation
£2BN+
Transactions
100+
Deals
1,400+
Deal Comps
15+
Years
Trusted by
Nortal Ogilvy Slack Department for Business and Trade Blackstone CVC Capital
Your Valuation
£12M – £18M
Blended analysis · Growth adjusted
4.2x–6.8x rev 8.1x–11.2x EBITDA
Exit Readiness
42
Value gap identified.
3 levers to close.
Matched Buyers (5)
Strategic
Strong fit
PE
Strong fit
PE/Growth
Good fit
A live Exit Intelligence report — generated in 60 seconds on your business.
Our Approach

We make your business more valuable - then exit for what you deserve.

01 · Diagnose

Find the gap.

Your valuation, your buyers, what's suppressing your multiple — quantified in pounds.

02 · Build value

Close the gap.

Positioning, revenue mix, operations, team. Every quarter, worth more than the last.

03 · Exit

Close the deal.

Competitive process, matched buyers, structured negotiation. More offers, higher price.

Founders who would have exited at 3–4x EBITDA exit at 8–10x. On a business doing £2M EBITDA, that gap is £8–12M. The question is where yours is.

The Framework

The 4 Elements of a Highly-Valuable, Highly-Exitable Business

1

Market positioning

Specialists command premium multiples. Generalists get commoditised. Two identical companies can trade at wildly different multiples based on positioning alone.

Getting this wrong costs you: 1–3x on your EBITDA multiple.
2

Revenue quality

Recurring beats project. Diversified beats concentrated. Buyers pay significantly more for predictable, repeatable revenue.

Getting this wrong costs you: 1–2x on your EBITDA multiple.
3

Growth engine

Repeatable acquisition beats founder-led sales. Buyers pay for systems and momentum — not the founder making every sale personally.

Getting this wrong costs you: 1–1.5x on your EBITDA multiple.
4

Founder dependency

If the business can't run without you for 3 months, you're not selling a company. You're selling a job. Buyers price in the risk — or walk away.

Getting this wrong costs you: 1–2x on your EBITDA multiple, or kills the deal entirely.

Add those up. A founder with gaps across all four is leaving 4–8x of difference on their EBITDA multiple. On a business doing £2M EBITDA, that's £8–16M walking out the door.

Find out where your gaps are →
The Stakes
Two founders. Same revenue. Very different outcomes.
The exit you'll regret
No clear strategy. No roadmap. No timeline.
Value gaps you didn't know existed — priced in against you.
One buyer. The one who found you first.
No competitive process. No leverage.
Earn-outs. Clawbacks. A deal that never feels right.
3–4x
The exit you deserve
Success reverse-engineered. Every lever identified. Every quarter, worth more.
Value gaps closed before you go to market.
Multiple buyers. Competing for your business.
Structured process. You set the terms.
The right buyer. The right price. The right future.
8–10x

Same starting point. On £2M EBITDA, the difference is £8–12M.

Ready to find out where your gap is? →
Your advisor

Built by an operator. Not a banker.

Thomas Cornwall
Thomas Cornwall
Founder & Managing Partner, Open Equity
"I founded Open Equity after selling my first business and realising I left millions on the table. Not because it wasn't valuable — because I didn't know what buyers pay maximum value for.

I then spent years on the buy-side, doing 100+ deals and being part of exits up to £1.4BN. I've sat on every side of the table — founder, operator, buyer."
£2BN+ Transactions
100+ Deals
£1.4BN Largest exit
15+ Years
The founders I work with typically discover a value gap of 30–50% between their current multiple and what's achievable. Most didn't know it existed until we showed them.
Connect on LinkedIn →
Proof

Same problems. Different outcomes.

"I had one offer. I didn't know if it was good."
UK IT Services · £12M Revenue
Before
After
1 buyer
→
6 competing buyers
4.2x multiple
→
6.8x multiple
No process
→
Closed in 14 weeks
Value recovered
£9M
"I knew it was worth more. I just didn't know what to fix."
UK B2B SaaS · £8M ARR
Before
After
1 client was 32% of revenue
→
Largest client 14%
Revenue unpredictable
→
Revenue recurring and growing
Multiple stalled
→
Multiple nearly doubled in 12 months
Value recovered
£25M+
"I didn't want the highest bidder. I wanted the right one."
UK Cybersecurity · £18M Revenue
Before
After
No process
→
23 targets mapped
No competing offers
→
3 competing offers
No leverage
→
Closed on founder's terms
Exit value
£62M
How much is "not knowing" costing you?
Find out in 30 minutes →
Details anonymised to protect client confidentiality.

Book your call.

The founders who take this call find out what they're leaving behind. The ones who don't, never do.

Your details are protected under strict confidentiality. We never contact your clients, staff, or competitors.
30 minutes · Confidential · No obligation

FAQs

What is Open Equity?+
Open Equity is an M&A advisory firm for B2B technology and services companies. We combine operating experience, dealmaking track record, and proprietary AI to help founders build more valuable companies and exit for maximum value. We work with businesses in the £5M–£100M revenue range.
What happens on the call?+
30 minutes with Thomas Cornwall. We walk through your valuation, your matched buyers, and the specific value gaps that are suppressing your multiple — quantified in pounds. You'll leave with a clear picture of where you stand and what the next steps would be. No slides. No pitch.
Who is Thomas Cornwall?+
Founder of Open Equity. 15 years building, scaling, and selling businesses. 100+ deals. Exits up to £1.4BN. He's sat on every side of the table — founder, operator, buyer. He built Open Equity to be the partner he wished he'd had the first time around.
Is this really free?+
Yes. The call and the report are both free. No obligation. No follow-up pressure.
I'm 2–3 years from exit. Is it too early?+
It's the ideal time. More runway means more compounding. The founders who achieve the best outcomes start 12–36 months out — never 12 weeks.
I've already been approached by a buyer.+
Good. They know what your business is worth to them. They're hoping you don't. Before you respond, take this call. We'll show you whether a better outcome is available.
What makes you different from traditional M&A firms?+
Three things. First, we've built and exited businesses ourselves — we're operators, not just advisors. Second, our proprietary AI finds buyers and analyses markets in 60 seconds, not 6 weeks. Third, we don't just sell your business — we help you make it more valuable first, so you exit for more with greater certainty.
Are these case studies real?+
Yes. Every number is from a real engagement. Details are anonymised to protect client confidentiality — the same confidentiality we'd extend to you.