Build bolder.
Exit bigger.

Open Equity is an M&A advisory firm for B2B technology and services companies. We combine operating experience, dealmaking track record, and proprietary AI to help founders build more valuable companies and exit for maximum value. We work with businesses in the £5M–£100M revenue range.

Our AI analyses thousands of potential acquirers — strategic buyers, PE firms, and growth investors — and scores them against your specific company profile. Unlike traditional advisors who rely on the same recycled buyer list, we identify buyers you've never heard of who are actively looking for companies like yours.

We operate on a success-aligned model — a modest retainer plus a success fee on completion. We only do well when you do well. There are no hidden fees, no bloated monthly invoices, and no surprises. We'll walk you through the exact economics on our first call.

It depends on your goals. If you're ready to sell now, we can move from first conversation to offers in weeks, not months. If you want to grow enterprise value first, we'll work with you on a 6–18 month value creation plan before going to market. Either way, our AI cuts the research phase from weeks to minutes.

Three things. First, we've built and exited businesses ourselves — we're operators, not just advisors. Second, our proprietary AI finds buyers and analyses markets in 60 seconds, not 6 weeks. Third, we don't just sell your business — we help you make it more valuable first, so you exit for more with greater certainty.