Trusted by
Founder-owned B2B · £5–100M revenue
Strategy, systems, and M&A execution under one roof. Built by operators who've completed 100+ deals worth £2BN+.
✓ Valuation range
✓ Matched buyers
✓ Readiness score
£2BN+
Transacted
100+
Deals
£1.4BN
Largest exit
15 yrs
In the field
Trusted by
15 years. 100+ deals. £2BN+ transacted.
Most founders only sell a business once. We've done it over a hundred times. And we've watched too many leave eight figures on the table because they spent years building the wrong kind of business for the buyer they wanted.
Open Equity is the system we wish we'd had the first time around — built to grow your company and engineer the exit at the same time.
£250M+ revenue added. 100+ companies supported. £2BN+ exits secured.
The system
Four pillars. Twelve services. One platform.
01
Strategy
Strategic Deep Dive
Diagnostic of value, gaps, and the path to exit.
Value Creation Roadmap
The 12–18 month plan to a premium multiple.
Financial Readiness
Reporting, forecasting, pre-DD clean-up.
02
Demand
Brand & Website
Positioning that signals the company a buyer wants.
Content & Authority
Founder-led content that compounds inbound.
Paid Media & Funnels
Ads, landing pages, tracked conversion.
03
Systems
Sales Infrastructure
CRM and pipeline that prove revenue is repeatable.
AI & Automation
Workflows that cut key-person risk.
Software & Data
Internal tools for institutional readiness.
04
M&A
Bolt-On Acquisitions
Buy-side M&A to re-rate the multiple.
M&A Execution
Acquirer mapping, negotiation, completion.
Post-Exit Planning
Earn-out structuring and reinvestment.
We work with
↗ Sector
B2B tech & services
SaaS, managed services, tech-enabled operators.
↗ Revenue
£5M – £100M
Profitable, growing, founder-led.
↗ Stage
12–36 months out
Or scaling through acquisition first.
↗ Geography
UK headquartered
Advisory delivered globally.
How it works
01
Diagnose
Strategic Deep Dive. We pressure-test your business and map the levers that move your exit value.
02
Deploy
We deploy the system alongside you for 12–18 months. Strategy, demand, infrastructure, M&A.
03
Deal
Competitive process. Acquirer mapping, negotiation, completion. The outcome you wanted.
Track record
We worked alongside the management team to digitally transform the business, execute 100+ acquisitions, and position for a premium exit to a global buyout firm.
100+
Acquisitions
4x
Return
500+
Jobs created
£1.4BN
Exit value
"There is no way on earth we could have done this without Open Equity."
— CEO, Portfolio Company
The founder
"I sold my first business too early, to the wrong buyer, for less than half what it should have been worth. I'd spent years building the wrong kind of company for the kind of exit I wanted — and no one told me until it was already done."
That wasn't a timing problem. It was a design problem. And nobody was closing the gap 12–18 months out, when it still could be closed.
For 15 years since, I've sat on every side of the deal table — scaling companies as an operator, buying them as a PE partner and corporate acquirer, and structuring the deals in between.
Open Equity is the system I built so founders don't have to learn what I learned too late. We grow the company and engineer the exit at the same time — so when the buyer arrives, the business is already the one they came to buy. And the life-changing exit is already on the table.
Real stories. Real results.
£3M ARR › £20M+ target
"We had no idea what the business was worth or who would buy it. Open Equity showed us real buyers, real comparable deals, and exactly what we needed to fix to hit our target number. They lined up three buyers we're now in conversation with."
Founder · B2B SaaS · £3M ARR
Exited at 8.6x EBITDA
"We'd hit the ceiling of founder-led scaling and three other advisors had already tried to sell us without success. Open Equity was the first to tell us why — then fixed it. The process closed at 8.6x EBITDA. The number still doesn't feel real."
Founder · Cybersecurity · £15.2M revenue
No exit. A bigger plan.
"I didn't want to sell — I wanted to build the category leader. Open Equity's Exit Readiness score turned three years of strategic thinking into eighteen months of execution. We're now building toward a number that wasn't on the table when we started."
Founder & CEO · Data Analytics · £12.6M revenue
Live buyer intelligence
When we start working with you, the buyers for your business already exist. We know who they are, what they're paying, and what they want next.
£30BN+
Dry powder
177
Active buyers
83
Strategic buyers
66
Private equity firms
3 SLOTS THIS MONTH
Questions founders ask
What is Open Equity?
A value creation and M&A platform for founder-owned B2B businesses with £5M–£100M in revenue. We work alongside founders for 12–18 months to rebuild what determines exit value, then run the M&A process that turns that value into a deal.
How does it work?
We start with a Strategic Deep Dive of your business and the levers that will make it more valuable to target buyers. From there, we build a 12–18 month roadmap and deploy the system alongside you: strategy, demand, infrastructure, and M&A. When you're ready to exit, we execute the deal end-to-end.
How are commercials structured?
Three layers. The Strategic Deep Dive is £12,500 — a fixed fee for the diagnostic and roadmap. Ongoing engagements are retainer-based and scale with scope. M&A execution is success-fee based at completion. For a small number of businesses each year, we take equity in place of fees.
Is this right for me?
If you're a founder-owner of a B2B technology or services business doing £5M–£100M, profitable and growing, with an exit in mind in the next 12–36 months — yes. If you're not thinking about exit at all, the work we do compounds operating value. You don't have to sell to benefit.
How do I get started?
Run a free Exit Intelligence report — it gives you a valuation range, matched buyers, and a readiness score in 60 seconds. If the numbers look interesting, book a call. We'll walk through what a Strategic Deep Dive would uncover and decide together whether it makes sense to go deeper.