For B2B tech and services founders · £5–100M revenue

Don't leave £millions
on the table.

Book 30 minutes. We'll show you exactly what your business is really worth, what the right buyers would pay, and how to get there.

Book Your Free Assessment →
30 minutes · Confidential · No obligation

One founder's EBITDA multiple went from 4.2x to 6.8x in six months. £9M in additional value.

£2BN+
Transactions
100+
Deals
1,400+
Deal Comps
15+
Years
Trusted by
Nortal Ogilvy Slack Department for Business and Trade Blackstone CVC Capital
The Cost

How much is what you don't know costing you?

You've spent years building something valuable. But right now, can you answer the three questions that determine what you walk away with:

1
What is your business actually worth — based on real transaction data, not guesswork?
2
Which specific gaps are suppressing your multiple — and what is each one costing you in pounds?
3
Who are the right buyers — and what would they actually pay in a competitive process?

Most founders don't get answers to these questions until the day they sell. By then it's too late to change anything. The buyers know it. The advisors know it. You're the only one who doesn't. Yet.

That's the value gap. And it's costing you £millions.

The Framework

The 4 Elements of a Highly-Valuable, Highly-Exitable Business

1

Market positioning

Specialists command premium multiples. Generalists get commoditised. Two identical companies can trade at wildly different multiples based on positioning alone.

Getting this wrong costs you: 1–3x on your EBITDA multiple.
2

Revenue quality

Recurring beats project. Diversified beats concentrated. Buyers pay significantly more for predictable, repeatable revenue.

Getting this wrong costs you: 1–2x on your EBITDA multiple.
3

Growth engine

Repeatable acquisition beats founder-led sales. Buyers pay for systems and momentum — not the founder making every sale personally.

Getting this wrong costs you: 1–1.5x on your EBITDA multiple.
4

Founder dependency

If the business can't run without you for 3 months, you're not selling a company. You're selling a job. Buyers price in the risk — or walk away.

Getting this wrong costs you: 1–2x on your EBITDA multiple, or kills the deal entirely.

A founder with gaps across all four is leaving 4–8x of difference on their EBITDA multiple. On a business doing £2M EBITDA, that's £8–16M walking out the door.

Every month without a plan, that gap stays the same — or gets wider.

Find out where your gaps are →
The Stakes

Same revenue. Same sector. Very different outcomes.

The exit you'll regret
You went to market the month you decided to sell. No preparation. No roadmap. No timeline.
One buyer. The one who found you first. They knew you hadn't shopped it. They were counting on that.
Value gaps you didn't know existed — priced in against you. Earn-outs. Clawbacks. A number that haunts you.
3–4x
The exit you deserve
You started 12 months early. Every gap identified. Every quarter, worth more than the last.
Multiple buyers. Competing for your business. A structured process where you set the terms.
The right buyer. The right price. The right future.
8–10x

Same starting point. On £2M EBITDA, the difference is £8–12M.

Book Your Free Assessment →
Your Call

30 minutes. Walk away with answers. Not a pitch.

Your valuation

What your business is worth today — based on 1,400+ real EBITDA-based transactions in your sector. Not theory. Not a range so wide it's useless. A number you can plan against.

Your buyers

Who's actively acquiring businesses like yours right now. Named, profiled, matched by AI from 1M+ companies. Not the same 50 names every advisor recycles.

Your value gaps — in pounds

The specific levers costing you £millions. Positioning. Revenue quality. Growth engine. Founder dependency. Each one quantified by impact on your EBITDA multiple.

Your plan

A clear roadmap from where you are to your number. The gaps. The priority order. The timeline. Whether you're 6 months or 3 years away. Yours to keep — whether we work together or not.

01 — Before the call

Run your free report

After you book, we send you a link to run your free Exit Intelligence report. 60 seconds. You'll see your valuation range, matched buyers, and readiness score before we speak. We review your data in advance so we don't waste a minute of your time.

02 — On the call

Your numbers, reviewed

30 minutes with Thomas Cornwall directly. We go through what your numbers mean, where the value gaps are, and what closing them would be worth in pounds. No slides. No pitch. Just your business, reviewed by someone who's done 100+ deals and been part of exits up to £1.4BN.

03 — After the call

Walk away with a plan

You walk away with a clear picture and a plan to get to your number. The specific gaps, the priority order, the timeline, and what each fix is worth. Yours to keep — whether we work together or not.

Book your free assessment.

For founders and CEOs running B2B tech and services companies with £5M+ revenue who have a number in their head and want a plan to get there.

Your details are protected under strict confidentiality. We never contact your clients, staff, or competitors.
30 minutes · Confidential · No obligation
Proof

Same problems. Different outcomes.

"I had one offer on the table. I didn't know if it was good."
UK IT Services · £12M Revenue
Before
After
1 buyer
→
6 competing buyers
4.2x multiple
→
6.8x multiple
No process
→
Closed in 14 weeks
Value recovered
£9M
"I knew it was worth more. I just didn't know what to fix."
UK B2B SaaS · £8M ARR
Before
After
Top client 32% of revenue
→
Largest client 14%
Revenue unpredictable
→
Recurring and growing
Multiple stalled
→
Multiple nearly doubled in 12 months
Value recovered
£25M+
"I didn't want the highest bidder. I wanted the right one."
UK Cybersecurity · £18M Revenue
Before
After
No process
→
23 targets mapped
No competing offers
→
3 competing offers
No leverage
→
Closed on founder's terms
Exit value
£62M
"We had a number in our heads for years and no clear idea how to get there. Open Equity mapped the path. We closed at a number that exceeded what we thought was possible."
— Founder, B2B Technology · £45M exit
Your advisor

Built by an operator. Not a banker.

Thomas Cornwall
Thomas Cornwall
Founder & Managing Partner, Open Equity
"I founded Open Equity after selling my first business and realising I left millions on the table. Not because it wasn't valuable — because I didn't know what buyers pay maximum value for.

I then spent years on the buy-side, doing 100+ deals and being part of exits up to £1.4BN. I've sat on every side of the table — founder, operator, buyer."
The founders I work with typically discover a value gap of 30–50% between their current multiple and what's achievable. Most didn't know it existed until we showed them.
Connect with Thomas on LinkedIn →

FAQs

What is Open Equity?+
Open Equity is an M&A advisory firm for B2B technology and services companies. We combine operating experience, dealmaking track record, and proprietary AI to help founders build more valuable companies and exit for maximum value. We work with businesses in the £5M–£100M revenue range.
What happens on the call?+
30 minutes with Thomas Cornwall. We walk through your valuation, your matched buyers, and the specific value gaps that are suppressing your multiple — quantified in pounds. You'll leave with a clear picture of where you stand and what the next steps would be. No slides. No pitch.
Who is Thomas Cornwall?+
Founder of Open Equity. 15 years building, scaling, and selling businesses. 100+ deals. Exits up to £1.4BN. He's sat on every side of the table — founder, operator, buyer. He built Open Equity to be the partner he wished he'd had the first time around.
Is this really free?+
Yes. The call and the report are both free. No obligation. No follow-up pressure.
I'm 2–3 years from exit. Is it too early?+
It's the ideal time. More runway means more compounding. The founders who achieve the best outcomes start 12–36 months out — never 12 weeks.
I've already been approached by a buyer.+
Good. They know what your business is worth to them. They're hoping you don't. Before you respond, take this call. We'll show you whether a better outcome is available.
What makes you different from traditional M&A firms?+
Three things. First, we've built and exited businesses ourselves — we're operators, not just advisors. Second, our proprietary AI finds buyers and analyses markets in 60 seconds, not 6 weeks. Third, we don't just sell your business — we help you make it more valuable first, so you exit for more with greater certainty.
Are these case studies real?+
Yes. Every number is from a real engagement. Details are anonymised to protect client confidentiality — the same confidentiality we'd extend to you.

Find out what you're leaving on the table.

Book 30 minutes. See your valuation, your buyers, and the specific gaps costing you £millions.

Book Your Free Assessment →
30 minutes · Confidential · No obligation · Based on 1,400+ real transactions