The Exit Day

Engineer
Your Exit.

One day in our office. You leave knowing what your business is worth, who will pay most for it, what multiplies its value, and the 12-month plan to sell at your number.

Book your Exit Day →
The road to your number
£5M
£8M
£12M
£16M
£21M
Where our deal team has bought, built and sold
BlackstoneOgilvyCVCNortalSlackTMF GroupBlackstoneOgilvyCVCNortalSlackTMF Group
The problem

Let's be honest. You have no idea.

Your business is the most valuable thing you own. Years of your life, most of your wealth, your family's security. And you have no idea what it's worth, who would buy it, or how to sell it well. Even if the exit is five years away, the work that sets the price starts now.

Most founders leave it to chance. They wait for a buyer to call, take the first offer, and find out what they left on the table when it's too late to fix. I know. I sold my first business for less than it was worth. You don't have to.

The scorecard

Make your business more buyable.

Every buyer wants the same four things. We score your business against them the way your potential acquirers will, then show you what to fix first.

01

Value

What it's worth today, and why.

02

Buyers

Who buys businesses like yours, and who pays most.

03

Multipliers

The changes that raise your multiple, each with a £ figure.

04

Plan

What to fix first, and when to go to market.

How the day works

One day. One clear plan.

We start with the number you want and work back to where you are today.

Before

Your number and your scorecard. You send your accounts and fill in the scorecard. We build your valuation and buyer map before we arrive.

Morning

Work back from the number. What profit your number needs, and how far you are from it.

Midday

See it through a buyer's eyes. We score the four, walk your buyer map and agree the multipliers worth most.

Afternoon

Build the 12-month plan. Priorities, owners, buyers to warm and what to stop doing.

After

90 days of support. Your written plan in five days, WhatsApp access, and check-ins at 30, 60 and 90 days.

Thomas Cornwall, founder of Open Equity

Meet Thomas Cornwall.

Fifteen years buying, building and selling businesses, for himself, for strategic buyers and for private equity. On the day you get the buyer's view of your business while there's still time to change it.

100+deals
£2BN+transacted
4.2xaverage value increase in 12 months*

*Average across Open Equity clients. Results are not guaranteed.

What founders say.

“This was incredible. It turned years of thinking about into one strategic planning event. We walked out knowing what the business was worth and exactly what to do to exit successfully.”
Founder · IT services
“There's no way we could have done this on our own. We came out with a clear plan, and for the first time the exit felt like something we controlled.”
Founder · Tech-enabled services
“The value is learning from someone who has done it before, many times. Within three months we had two offers from US strategic buyers to do deals on our terms.”
Founder · Cyber security
The value gap

What's it worth to you now?

Five questions. See what a buyer would pay for your business today, and what it could be worth once the reasons to discount it are gone.

Your sector
How much of your revenue is recurring or contracted?
How much of the selling and the key relationships still depend on you?
How much of your revenue comes from your biggest client?
Could the business run for three months without you?
Worth today profit
Engineered value profit
Your value gap
Close the gap →

Illustrative only, and not a valuation. Indicative profit multiples for UK founder-owned B2B businesses, adjusted for the factors buyers discount most. Engineered value assumes those factors are fixed, with profit unchanged. The day gives you the real numbers.

The offer

One simple investment.

  • ✓A full day, 1-to-1, in our office
  • ✓Your valuation, buyer map and scorecard
  • ✓A written 12-month exit plan within five days
  • ✓90 days of WhatsApp support, check-ins at 30, 60 and 90 days

The worth-it guarantee. If you don't think the day was worth every penny, tell us and we'll refund you in full.

The Exit Day
£15,000

Paid upfront, or two payments of £8,000.

Book your Exit Day → Prefer to talk first? Book a call Limited days each month

Before you book.

It’s right for you if you own a profitable B2B business doing £2M or more in revenue, you want to sell in the next one to five years, and you want to know your number before a buyer tells you. It’s probably wrong for you if you’re raising investment, you aren’t yet profitable, or you need a formal valuation for tax or a dispute.

Engineer your exit.

Book a short call with Thomas to agree your date. Payment follows once the date is set.

Pay in full£15,000Agree your date → Two payments2 x £8,000Agree your date →
Prefer to talk first? Book a call